ChoiceBook – Stories Are Mirrors
The core idea — using branching, pressure-filled stories (Fantasy, Apocalypse, etc.) as behavioral probes instead of direct survey questions — is a neat twist that makes self-assessment feel like a micro-game. The site shows live-adaptive narratives and concrete trait scores (e.g., 'Machiavellianism 68%'), which sells the concept, but there's little on the landing page about the model or validation backing those labels and the pay-per-test pricing feels transactional rather than research-driven.
